Huawei Mobile

Huawei are a global manufacturer of advanced smart–phones and tablet devices based in China.

In collaboration with digital agency ArnoldFurnace, Newism developed a dynamic, youth-focused website, brimming with advanced technology and an extensive suite of social engagement tools.

Facebook Connect integration gives users the ability to browse their Facebook Wall inside a Huawei smart-phone; plus the fun of taking a picture of themselves via their web-cam and posting directly to their Facebook photo gallery.

Huawei’s entrance into the Australian market represented the largest branding effort to date for the company. So successful was the launch in fact, that all of their global marketing is now being shifted to their Australian team.

Michelle Bridges 12WBT

The Michelle Bridges 12 Week Body Transformation is a hugely popular online fitness program.

Members sign up for 12 weeks of online support from Michelle Bridges, and from the thousands of fellow members who join for each round. As part of their membership they receive exercise and nutrition plans, and most importantly, moral support and mind-set lessons that set them up for success.

The 12WBT forums are definitely the most utilised area of the site; as are the weekly live video streams and chats. A mobile app was high on the list of member requests, so early in the program a jQuery Touch version of the site was developed. This was met with huge praise from members, as it allowed them to take their program with them to their workout.

Spreading the word via social networking was key to the 12WBT’s rapid subscriber uptake, and huge increases in social reach were achieved via tightly integrated Facebook Connect functionality, a solid Twitter marketing plan, and regular member updates via 12WBT branded HTML emails.

User-generated fitness events were the last piece of functionality we implemented on the site, and this demonstrated to us just how much the psychology of the members had improved for the better thanks to the program. We weren’t prepared for it, but the 12 Week Body Transformation really does change the lives of its members – something that Newism is very to proud to have been a part of.

Fix Outlook

With the launch of Outlook 2010, Microsoft single-handedly cemented HTML email development in the dark ages. There were lots of complaints.

Being passionate advocates of web standards, Campaign Monitor set about rallying the email development community to join them in expressing their frustration to Microsoft. The battle-plan of Fix Outlook was simple: bombard Microsoft by asking the community to tweet the hash-tag #fixoutlook.

To fully engage the community we gave every virtual protester their 15 minutes of fame by displaying their Twitter avatars alongside their tweets. Then we displayed hundreds of avatars at a time in a giant, live-updating Twitter wall. The effect was so compelling that news of the campaign rapidly spread across the web.

Over 20,000 #fixoutlook tweets in first 24 hours got the topic trending on Twitter, major online news coverage, and most importantly, an official response from Microsoft. The Fix Outlook campaign is still resonating today, and we hope that our part in the project takes the industry one step closer towards standards compliance, and better looking email for everyone.

Campaign Monitor

An email-marketing product we know and love, masterful design by Jesse Bennett-Chamberlain from 31Three, and a savvy local client—bliss!

Sydney-based software developers Freshview had commissioned a gorgeous new site design for their flagship email-marketing product Campaign Monitor; what they needed was a skilled ExpressionEngine development team who embraced their own attention-to-detail and focus on quality.

The project’s biggest challenge was the consolidation of several years of blog content from separate Wordpress and MovableType blogs. Most importantly, any user bookmarks for these posts had to load the correct archived content; both for convenience and for retention of search-engine rankings.

The Campaign Monitor site remains one of the most highly trafficked ExpressionEngine sites to this day, which is testament to its great design and Campaign Monitor’s fanatical support of its customers. For an insightful look into the world of online advertising, check out founder Dave Greiner’s blog post on the results of the banner campaign.

Ausdance

Ausdance provide leadership in dance education, advocacy, policy development and debate.

A revamp of their site called for a contemporary design to complement their style guide, partnered with a solid content management system with integrated e-commerce .

Newism worked closely with Ausdance to supply them with a highly customised ExpressionEngine installation, featuring e-commerce, advanced threaded commenting to encourage discussion, and a suite of custom publishing tools.

Faced with the daunting challenge of a veritable tome of information, the content curators at Ausdance are thrilled with the flexibility and efficiency of their new CMS.

NIB iPhone App

A locally developed app, and a chance for all involved to dip their toes in the iPhone pond.

Conceived as an experiment to gauge the interest of its customers in mobile product tools, version one of the nib iPhone app was developed with a basic, but useful feature-set.

The app included geo-location based retail store locations, access to the nib member portal, and company contact information.

Demand for a fuller-featured application from its customers sees nib in the early stages of development of version two of the iPhone app.