A Digital Innovation for Wests Members

When Newism partnered with the Wests Group, a powerhouse in the Hunter's hospitality scene, they were tasked with a monumental challenge: to revolutionise the member experience by integrating state-of-the-art technology with the group's cherished local brand. Known for their vast entertainment, accommodation, and dining facilities, and as the proud owners of The Newcastle Knights, Wests Group needed a digital solution that matched their robust community presence.

Newism, renowned for their ingenious approach to complex digital puzzles, stepped up to create a sophisticated member portal. This platform was designed to manage everything from member sign-ups to renewals, all seamlessly integrated with Aristocrat gaming machines and Salesforce CRM. This integration required not only technical expertise but a deep understanding of the unique needs of the hospitality industry.

The result of this collaboration is a bespoke digital platform that not only enhances customer engagement but also streamlines operations, allowing Wests Group to provide a seamless digital counterpart to their warm, real-world service. This initiative is a vivid demonstration of how traditional hospitality combined with innovative digital solutions can create a dynamic that propels the entire industry forward.

Carolina Mejia, Group Digital Marketing Manager at Wests, praised the partnership: "Working with Newism has transformed our approach to digital engagement. Their ability to understand our needs and deliver complex solutions efficiently is unmatched. This collaboration is not just about upgrading technology—it's about enriching our community connections."

This project exemplifies how Newism is not just developing technology but architecting experiences that resonate deeply with users, setting a new standard for the hospitality industry.