PHN background
PHNs identify local health needs, fund targeted services, and support providers to work together—filling service gaps and strengthening primary care in their region.
Back in 2019 the Hunter New England, Central Coast PHN (let’s call it “the PHN” for simplicity!) realised how out of touch and cumbersome their website had become - not moulding to the growth and maturity of the organisation’s value offerings. It was time to trim the hedges, mow the garden and build a clear pathway!
Challenge Accepted
In 2020, Newism stepped up, developing a project strategy and solution design, then crafting a brand-new, user centric hub. On time and on budget – we totally nailed it!
User-Centric Design:
From the ground up, we designed a space where relevant and valuable information is neatly and intuitively organised, and within handy reach of the primary audience – health professionals and their support teams. Built on the robust and flexible Craft CMS framework, the great user experience is extended to content editors as well as website users.
With a focus on making a content-rich site navigable, we optimised the user experience, ensuring that every piece of information is easily accessible. This approach allows practitioners, clinicians, and their support teams to effortlessly access vital resources, information, and opportunities.
We incorporated audience-specific content and custom-developed features specific to this regional health community:
- Job board - allowing employers to directly reach the health community; and applicants can apply and submit their CV directly to advertisers via the portal.
- Spaces to lease/rent or share – a common arrangement as it makes sense for health provides to align geographically. Also assisting with shortage of affordable practise space.
- Events Calendar – primarily to provide an industry specific calendar of events, it features events offering CPD points.
- eNewsletters - custom crafted eNews templates for both scheduled distribution and single focus alerts.
- News & Updates – a news and updates publishing system that the healthcare community can rely on for information.
These tools alone gave good reason for the target audience to use and keep returning to the portal.
Ongoing Collaboration and Support:
Our partnership with PHN is a dynamic collaboration aimed at continuous improvement and innovation. From facilitating engaging content that keeps the health community informed to leveraging GA4 for insightful activity tracking, our commitment is unwavering.
Outcome:
The website is a powerful asset and crucial resource for the PHN, keeping providers and the community well-informed and connected.
Our work with PHN exemplifies Newism’s dedication to delivering sophisticated digital solutions that address the specific challenges of this and other sectors.
Through every update and initiative, we further the mission of PHN, enhancing the primary healthcare system's reach and efficiency. Our efforts are dedicated to making a meaningful difference, contributing to the well-being of communities with every interaction.