The Kick Off
When Wests Group, a titan in the Hunter club and hospitality scene, teamed up with Newism, the goal was clear: elevate the member experience into the digital age without losing the sparkle and shine that’s at the heart of their brand. We embarked on a journey to deliver a seamless blend of essential technology, and bring all the moving parts to the one (very happening!) party.
A bit of background into Wests
For those who don't live in paradise (the Hunter Region)....
Wests (as it's known locally) has been a household name in the Hunter Region for decades, offering various entertainment, accommodation and dining, function and fitness facilities across the region.
In 2017, Wests Group acquired The Newcastle Knights (professional Rugby League Football Club) - the only club in the league based in Hunter Region, so there is massive fan-base locally.
Newism delivered!
But behind the scenes, they faced a challenge many in the hospitality industry grapple with: integrating modern tech to streamline operations while enhancing customer engagement. Enter Newism, armed with a knack for solving complex puzzles (with lots of moving parts!) and a deep understanding of digital craftsmanship.
In addition to continuing our many years of website support and improvements, our mission was to create a member portal that did more than just look good. It needed to be a powerhouse, a digital concierge that could handle sign-ups, renewals, and integrate the intricate worlds of Aristocrat gaming machines and Salesforce CRM through a web of APIs. Sounds complex? It was. But like a chef crafting a perfect menu, we were all in.
The result? A bespoke member portal that stands as a testament to what happens when you mix state-of-the-art tech with a deep understanding of hospitality needs. This wasn’t about slapping together some code; it was about weaving a digital fabric that felt like Wests Group through and through.
Partnering with Newism has revolutionised our digital presence. Their compact team packs a powerful punch with efficiency and cleverness.
They thrive on disrupting the norm, tackling business challenges head-on while seamlessly integrating complex systems. The diverse skill set within their team facilitates effortless collaboration with designers, marketing experts, and other key stakeholders.
From crafting engaging landing pages to developing a range of fresh websites and apps, Newism consistently delivers for us at the Wests Group, always on time and drama-free!
Outcome
Today, Wests Group isn't just managing memberships; they're crafting experiences. Members enjoy a seamless digital interface that mirrors the warmth and efficiency of Wests’ real-world service. For Wests Group, this digital leap means better engagement, streamlined operations, and a shining example of how tradition and innovation can dance together. For Newism, it's another proud notch on our belt of creating digital solutions that matter.
We're not just developers; we're digital architects who understand that at the intersection of technology and hospitality, there's an opportunity to create something truly special. Wests Group’s project is a beacon for the hospitality industry, showing that with the right partner, the future is not just bright; it's brilliant.